Option contracts for online celebrities as retailers in supply chains
Zijie Tang, Desheng Dash Wu and Alexandre Dolgui
| Year of publication: |
2020
|
|---|---|
| Authors: | Tang, Zijie ; Wu, Desheng Dash ; Dolgui, Alexandre |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 58.2020, 14, p. 4215-4232
|
| Subject: | information asymmetry | supply chain management | capital constraints | online celebrity | option contract | Lieferkette | Supply chain | Asymmetrische Information | Asymmetric information | Vertragstheorie | Contract theory | Celebrity-Werbung | Celebrity endorsement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1650977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266029