Option framing for upselling tourism services : does cognitive availability prevent irrational choices?
Year of publication: |
2022
|
---|---|
Authors: | Mayer, Verônica Feder ; Santos, Glauber Eduardo de Oliveira ; Marques, Osiris Ricardo Bezerra |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage Publishing, ISSN 2044-0375, ZDB-ID 2026139-1. - Vol. 28.2022, 2, p. 476-494
|
Subject: | behavioral economics | cognitive load | consumer behavior | decision process | option framing | upselling tourism services | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Verhaltensökonomik | Behavioral economics | Prospect Theory | Prospect theory | Tourismus | Tourism | Entscheidung | Decision | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing |
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