Orange Brand Image on the Romanian Mobile Telephony and its Effect on Company’s Performance in Crisis Context
Year of publication: |
2011
|
---|---|
Authors: | Elena, Parpandel Denisa ; Cristina, Gãnescu ; Madeleine, Pepenel |
Published in: |
Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XI.2011, 1, p. 1596-1600
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | brand | brand image | brand promotion | crisis |
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