Order and Scale of Market Entry, Firm Resources, and Performance.
Year of publication: |
2006-12
|
---|---|
Authors: | Rodr¡guez-Pinto, Javier ; Guti‚rrez Cill n, Jes£s ; Rodr¡guez-Escudero, Ana I. |
Institutions: | Programa Interuniversitario de Doctorado en Nuevas Tendencias en Dirección de Empresas, Facultad de Cièncias Económicas y Empresariales |
Subject: | Market entry | New products | Competitive strategy | Profit | Spain |
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