Order in Product Customization Decisions: Evidence from Field Experiments
Year of publication: |
2010
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Authors: | Levav, Jonathan ; Heitmann, Mark ; Herrmann, Andreas ; Iyengar, Sheena S |
Published in: |
Journal of political economy. - Chicago, Ill : Univ. Press, ISSN 0022-3808, ZDB-ID 30260. - Vol. 118.2010, 2, p. 274-300
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