Ordering alone or together? : the effect of ordering situation on over-ordering behavior
Year of publication: |
2024
|
---|---|
Authors: | Zou, Huan ; Wang, Hong ; Li, Jing ; Hua, Haiyan ; Wu, Shuqi |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103658, p. 1-14
|
Subject: | Companion effect | Impression management motivation | Ordering orientation | Ordering situation | Waiter intervention |
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