Organic consumption as a change of mind? : exploring consumer narratives using a structural cognitive approach
Year of publication: |
2014
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Authors: | Naspetti, Simona ; Zanoli, Raffaele |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 26.2014, 4, p. 258-285
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Subject: | change of mind | cognitive science | consumer behavior | in-depth interviews | organic food | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Bio-Lebensmittel | Organic food | Organisatorischer Wandel | Organizational change | Befragung | Interview |
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