Organic consumption as a change of mind? : exploring consumer narratives using a structural cognitive approach
Simona Naspetti and Raffaele Zanoli
| Year of publication: |
2014
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|---|---|
| Authors: | Naspetti, Simona ; Zanoli, Raffaele |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 26.2014, 4, p. 258-285
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| Subject: | change of mind | cognitive science | consumer behavior | in-depth interviews | organic food | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Bio-Lebensmittel | Organic food | Organisatorischer Wandel | Organizational change | Befragung | Interview | Narrative Methode | Narrative method | Verhalten in Organisationen | Organizational behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431550