Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige
Year of publication: |
2023
|
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Authors: | Sharma, Ruchika ; Tanwar, Karnica |
Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 26.2023, 1, p. 33-53
|
Subject: | Confirmatory factor analysis | Employer brand | Exploratory factor analysis | Mediation analysis | Moderation analysis | Organisation pursuit intention | Structural equation modelling | Strukturgleichungsmodell | Structural equation model | Personalmarketing | HR marketing | Markenimage | Brand image | Faktorenanalyse | Factor analysis | Mitarbeiterbindung | Employee retention | Konsumentenverhalten | Consumer behaviour |
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