Organisation von Sponsoringbeziehungen : eine empirische Analyse interorganisationaler Prozesse im Sporteventsponsoring
Frank Grundmann
| Year of publication: |
2008
|
|---|---|
| Authors: | Grundmann, Frank |
| Publisher: |
Hamburg : Kovač |
| Subject: | Sport | Sports | Sponsoring | Sponsorship | Event-Marketing | Event marketing | Unternehmensnetzwerk | Business network | Empirische Methode | Empirical method | Deutschland | Germany | Sportveranstaltung | Sportsponsoring |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVI, 336 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriftenreihe Sportökonomie in Forschung und Praxis. - Hamburg : Kovač, ISSN 1611-6763, ZDB-ID 2283548-9. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2007 |
| ISBN: | 3-8300-3601-9 ; 978-3-8300-3601-2 |
| Classification: | Sportorganisation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003666444