Organisational marketing, identity and the creative brand
Year of publication: |
2007
|
---|---|
Authors: | Powell, Shaun |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 1, p. 41-56
|
Subject: | Kultursektor | Cultural sector | Kreativität | Creativity | Firmenimage | Corporate reputation | Markenimage | Brand image | Arbeitskräfte | Workforce | Verhalten | Behaviour |
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