Organisational, Technical and Marketing Antecedents for Successful New Product Development
Year of publication: |
2014
|
---|---|
Authors: | Calantone, Roger ; Di Benedetto, Anthony ; Divine, Richard |
Publisher: |
[S.l.] : SSRN |
Subject: | Produktentwicklung | New product development | Innovation | Erfolgsfaktor | Success factor | Innovationsmanagement | Innovation management |
Description of contents: | Abstract [papers.ssrn.com] |
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