Organising User Communities for Innovation Management

by Celine Schulz

Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes

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Year of publication:	2010
Authors:	Schulz, Celine
Publisher:	Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Subject:	Computer Associates International Inc. <New York, NY> \| Softwareindustrie \| Software industry \| Innovationsmanagement \| Innovation management \| Social Web \| Social web \| Soziales Netzwerk \| Social network \| Wissenstransfer \| Knowledge transfer \| Partizipation \| Participation \| Marktforschung \| Market research \| Deutschland \| Germany \| Softwarehaus \| World Wide Web 2.0 \| Social Media
Description of contents:	Determinants of Sharing Information in User Communities -- Maximising Benefits from Participating in User Communities -- Selecting User Community Collaborators for Innovation Management -- Conclusion Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XVI, 149p. 5 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverz. S. 135 - 149 Preface; Acknowledgements; Table of Contents; List of Figures; List of Tables; Chapter 1 Introduction; 1.1 Motivation; 1.2 User Communities in the Information Technol-ogy Industry; 1.3 Description of the Dissertation Chapters; Chapter 2 Determinants of Sharing Information in User Communities; 2.1 Introduction; 2.2 The Embeddedness of Economic Action; 2.3 Determinants of Information Sharing; 2.4 Data Source and Variable Description; 2.5 Empirical Analysis; 2.6 Discussion of Findings; Chapter 3 Maximising Benefits from Participating in User Communities; 3.1 Introduction; 3.2 Literature Review 3.3 Determinants of Successful User Communities3.4 Research Methods and Data Description; 3.5 Empirical Analysis; 3.6 Conclusion; Chapter 4 Selecting User Community Collaborators for Innovation Management; 4.1 Introduction; 4.2 Customer Integration in the Innovation Process; 4.3 Characteristics of User Community Collabora-tors; 4.4 Study Setting and Method; 4.5 Data Description; 4.6 Empirical Analysis; 4.7 Discussion of the Findings; Chapter 5 Conclusion; 5.1 Summary; 5.2 Limitations and Future Research; Appendix A; Appendix B; Bibliography;
ISBN:	978-3-8349-8711-2 ; 978-3-8349-2084-3
Other identifiers:	10.1007/978-3-8349-8711-2 [DOI]
Classification:	Unternehmensführung ; Betriebliche Information und Kommunikation ; Forschung und Entwicklung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013522806