Organizarea demersului publicitar in contextul pietelor internationale: intre filosofia corporativa si conditiile de piata
Year of publication: |
2007
|
---|---|
Authors: | Nichifor, Bogdan ; Zait, Luminita ; Barin, Ioana |
Published in: |
Revista de Marketing Online (Journal of Online Marketing). - Academy of Economic Studies, School of Marketing. - Vol. 1.2007, 4, p. 45-51
|
Publisher: |
Academy of Economic Studies, School of Marketing |
Subject: | centralizare | descentralizare | obiective corporative | uniformitate a produsului | orientare globala | orientare locala | forte legislative | industria publicitatii | centralization | decentralization | corporate objectives | product uniformity | cultural conditioning | global orientation | local orientation | legislation forces | advertising industry |
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