Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing : the experience of Ukraine
Oksana H. Penkova, Andrii O. Kharenko, Valentyna A. Lementovska, Diana M. Sokovnina, Iryna M. Kyryliuk
| Year of publication: |
2018
|
|---|---|
| Authors: | Penkova, Oksana H. ; Kharenko, Andrii O. ; Lementovska, Valentyna A. ; Sokovnina, Diana M. ; Kyryliuk, Iryna M. |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 16.2018, 4, p. 13-29
|
| Subject: | agrarian marketing | effectiveness | marketing activity | marketing activity management | marketing complex | marketing strategies | Marketingmanagement | Marketing management | Marketing | Agrarmarkt | Agricultural market | Agrarpolitik | Agricultural policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in ukrainischer Sprache |
| Other identifiers: | 10.21511/ppm.16(4).2018.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011998188