Organization Watch M-Class: The Making of the New Daimier-Benz - How did the 1998 Best North American Truck of the Year award and Motor Trend's "Truck of the Year" award go to the most unlikely auto manufacture to produce a new sport-utility vehicle in the US: Daimler-Benz?
Year of publication: |
1999
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Authors: | Haasen, Adolf |
Published in: |
Organizational dynamics : a quarterly review of organizational behavior for professional managers. - New York, NY : Pergamon, Elsevier Science, ISSN 0090-2616, ZDB-ID 1930692. - Vol. 27.1999, 4, p. 74
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