Organizational and managerial activities in the development process of successful SME marketing networks
Year of publication: |
2016
|
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Authors: | Agostini, Lara |
Published in: |
European management review : the journal of the European Academy of Management. - Oxford [u.a.] : Blackwell, ISSN 1740-4754, ZDB-ID 2209703-X. - Vol. 13.2016, 2, p. 91-106
|
Subject: | marketing network | SMEs | network management | development process | KMU | SME | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network | Netzwerk | Network | Management |
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