Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Year of publication: |
2018
|
---|---|
Authors: | Hallberg, Niklas ; Andersson, Linn |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 54-71
|
Subject: | Kundenwert | Customer value | Preismanagement | Pricing strategy | Innovation | Verkaufspersonal | Salespeople |
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