B ORGANIZATIONAL BEHAVIOR - Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets - Bz:140
Year of publication: |
2006
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Authors: | Greenley, Gordon E. ; Hooley, Graham J. ; Rudd, John M. |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 46.2006, 3, p. 28141
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