Organizational Buying Behavior

The following sections are included:IntroductionLarge system and group choice modelsBargaining and negotiation modelsRelationship and network modelsLooking aheadAcknowledgmentsReferences

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Authors:	Lilien, Gary L.
Published in:	The History of Marketing Science.
Subject:	Marketing \| Marketing Science \| Marketing Models \| Quantitative Analysis \| History of Marketing

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Extent:	application/pdf text/html
Type of publication:	Article
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011206634