Organizational change within charities : improved performance via introduction of market orientation and other strategic orientations
Paul Chad
| Year of publication: |
2014
|
|---|---|
| Authors: | Chad, Paul |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 11.2014, 1, p. 89-113
|
| Subject: | Strategic orientation | Market orientation | Nonprofit | Change management | Charity | Organisatorischer Wandel | Organizational change | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Gemeinnützige Organisation | Charitable organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-014-0113-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338708