ORGANIZATIONAL CULTURE IN KNOWLEDGE-BASED COMPANY

It is now widely recognized that the cultural model of an organization affects its economic performance and social determinant. In this context, the paper presents a representative number of conceptual approaches on organizational culture and defines the possible actions to reshape its management within the firm based on knowledge. Also, the paper outlined the priorities of modern management firms, based on knowledge within the organizational culture, which may cause design and operationalization of their entry path competitiveness.