A ORGANIZATIONAL DYNAMICS - Effective design of products-services: An approach based on integration of marketing and operations management decisions
| Year of publication: |
2002
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|---|---|
| Authors: | Verma, Rohit ; Thompson, Gary M. ; Moore, William L. ; Louviere, Jordan J. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 42.2002, 4, p. 373-376
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