Organizational factors affecting successful implementation of chatbots for customer service
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Juliana J. Y. ; Følstad, Asbjørn ; Bjørkli, Cato A. |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 1, p. 122-156
|
Subject: | Chatbot | customer service | digital innovation | implementation effectiveness | innovation implementation | organizational factors | Kundenservice | Customer service | Innovation | Einführung | Implementation | Erfolgsfaktor | Success factor | Innovationsmanagement | Innovation management | Organisatorischer Wandel | Organizational change |
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