Organizational identity and capability development in internationalization : transference, splicing and enhanced imitation in Tesco's US market entry
Year of publication: |
2012
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Authors: | Lowe, Michelle ; George, Gerard ; Alexy, Oliver |
Published in: |
Journal of economic geography. - Oxford : Oxford University Press, ISSN 1468-2702, ZDB-ID 2028885-2. - Vol. 12.2012, 5, p. 1021-1054
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Subject: | Unternehmenskultur | Corporate culture | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry |
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