Organizational intention to adopt big data in the B2B context : an integrated view
Shiwei Sun, Dianne J. Hall, Casey G. Cegielski
| Year of publication: |
2020
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|---|---|
| Authors: | Sun, Shiwei ; Hall, Dianne J. ; Cegielski, Casey G. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 109-121
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212213