Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
| Year of publication: |
2013
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|---|---|
| Authors: | Peltier, James W. ; Zahay, Debra ; Lehmann, Donald R. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 27.2013, 1, p. 1-13
|