Organizational participants in the make-or-buy process
Year of publication: |
2008
|
---|---|
Authors: | Moschuris, Socrates J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 2, p. 143-153
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Subject: | B-to-B-Marketing | Business-to-business marketing | Materialbedarf | Material requirements | Verhalten in Organisationen | Organizational behaviour | Make-or- Buy-Entscheidung | Make-or-buy decision | Entscheidungstheorie | Decision theory | Varianzanalyse | Analysis of variance |
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