Organizational performance and customer value
Donald Tosti; Scott A. Herbst
| Year of publication: |
2013
|
|---|---|
| Authors: | Tosti, Donald ; Herbst, Scott A. |
| Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 66-86
|
| Subject: | Nissan-Jidōsha-KK <Tokio> | Kundenwert | Customer value | Interne Markenführung | Internal branding | Organisatorischer Wandel | Organizational change | Kfz-Industrie | Automotive industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740428