Organizational readiness : key to successful CRM implementation in hotel industry
Year of publication: |
2022
|
---|---|
Authors: | Dah, Helen M. ; Blomme, Robert J. ; Kil, Ad ; Honyenuga, Ben Q. |
Published in: |
Advances in hospitality and leisure. - Bingley : Emerald, ISSN 1745-3550, ZDB-ID 2401784-X. - Vol. 17.2022, p. 129-145
|
Subject: | Organizational readiness | customer relationship management | organizational culture | management change initiatives | use of technology | Ghana | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Unternehmenskultur | Corporate culture | Erfolgsfaktor | Success factor | Hotellerie | Hotel industry | Einführung | Implementation |
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