Organizational resilience as the mediator of relation between brand performance and organizational performance : reflections from the perspective of crisis times
Year of publication: |
2023
|
---|---|
Authors: | Zabłocka-Kluczka, Anna ; Sałamacha, Anna Katarzyna |
Published in: |
Journal of organizational change management. - Bingley : Emerald, ISSN 1758-7816, ZDB-ID 2020442-5. - Vol. 36.2023, 6, p. 932-949
|
Subject: | Brand performance | Management | Organizational performance | Organizational resilience | Unternehmenserfolg | Firm performance | Bibliometrie | Bibliometrics | Performance-Management | Performance management | Markenführung | Brand management | Coping-Strategie | Coping strategy | Performance-Messung | Performance measurement | Organisatorischer Wandel | Organizational change |
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