Organizational rhetoric : situations and strategies

Mary F. Hoffman, Debra J. Ford

Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and image maintenance -- Rhetoric about issues -- Rhetoric about organizational risk -- Crisis rhetoric -- Organizational rhetoric for internal audiences

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Year of publication:	2010
Authors:	Hoffman, Mary F. ; Ford, Debra J.
Publisher:	Los Angeles, Calif. [u.a.] : Sage
Subject:	Unternehmen \| Enterprise \| Interne Kommunikation \| Internal communication \| Rhetorik \| Rhetoric \| Organisation
Description of contents:	Table of Contents [gbv.de]

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Extent:	xx, 267 S. Ill., grah. Darst.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook ; Fallstudie ; Case study
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-4129-5669-7 ; 1-4129-5668-4 ; 1-4129-5669-2 ; 978-1-4129-5668-0
Classification:	Betriebssoziologie, Betriebspsychologie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013547476