Organizations and social networking : utilizing social media to engage consumers

Eldon Y. Li ... [et al.], editors

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.

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Year of publication:	2013
Other Persons:	Li, Eldon Yu-zen (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Social Web \| Social web \| Online-Marketing \| Internet marketing \| Internetnutzung \| Internet usage \| Organisatorischer Wandel \| Organizational change \| Electronic Commerce \| E-commerce \| Soziales Netzwerk \| Social network

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Extent:	Online-Ressource(electronic texts (369 p.))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-4666-4027-6 ; 978-1-4666-4026-9 ; 1-4666-4026-X ; 1-4666-4026-X ; 978-1-4666-4026-9
Other identifiers:	10.4018/978-1-4666-4026-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011727761