Can organizations leverage employer branding to gain employee engagement and reduce turnover intention? : an empirical study with organizational trust as a mediator
Lalit Kumar Yadav, Ashish Kumar and Shubhra Mishra
| Year of publication: |
2020
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|---|---|
| Authors: | Yadav, Lalit Kumar ; Kumar, Ashish ; Mishra, Shubhra |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 24.2020, 4, p. 496-505
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| Subject: | Employee Engagement | Employer Branding | Organizational Trust | Turnover Intention | Personalmarketing | HR marketing | Vertrauen | Confidence | Mitarbeiterbindung | Employee retention | Arbeitsmobilität | Labour mobility | Personalmanagement | Human Resource Management | Verhalten in Organisationen | Organizational behaviour | Unternehmenskultur | Corporate culture | Arbeitskräfte | Workforce | Arbeitsverhalten | Work behaviour | Firmenimage | Corporate reputation | Arbeitszufriedenheit | Job satisfaction | Arbeitsplatzwechsel | Job changing | Leistungsmotivation | Work motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262920943774 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012388344