Organizing and implementing export pricing : performance effects and moderating factors
Year of publication: |
2019
|
---|---|
Authors: | Hofer, Katharina ; Niehoff-Hoeckner, Lisa Maria ; Totzek, Dirk |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 1, p. 74-94
|
Subject: | export pricing | export performance | price adaptation | pricing authority | export market turbulence | Export | Außenhandelspreis | Foreign trade price | Preismanagement | Pricing strategy | Preiskonvergenz | Price convergence | Exportwirtschaft | Export sector | Internationales Marketing | International marketing |
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