Organizing beyond organization : branding, discourse, and communicative capitalism
Year of publication: |
November 2016
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Authors: | Mumby, Dennis K. |
Published in: |
Organization : the critical journal of organization, theory and society. - London [u.a.] : Sage Publ., ISSN 1350-5084, ZDB-ID 1199455-1. - Vol. 23.2016, 6, p. 884-907
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Subject: | Branding | communicative capitalism | communicative labor | discourse | power | resistance | Kommunikation | Communication | Markenführung | Brand management | Diskurstheorie | Discourse theory | Interne Kommunikation | Internal communication | Kapitalismus | Capitalism |
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