Organizing marketing in industrial high-tech firms : the role of internal marketing relationships
Kristian Möller and Arto Rajala
| Year of publication: |
2009
|
|---|---|
| Authors: | Möller, K. E. Kristian ; Rajala, Arto |
| Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 24-43
|
| Subject: | Marketingmanagement | Marketing management | Organisationsstruktur | Organizational structure | Hochtechnologie | High technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836603