Organizing Successful Co-Marketing Alliances
| Year of publication: |
1993
|
|---|---|
| Authors: | Bucklin, Louis P. ; Sengupta, Sanjit |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 57.1993, 2, p. 32-46
|