Extent: | xv, 298 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Includes bibliographical references International market entry strategies : entry modes for international markets / Bahar Divrik -- Logomania in counterfeit luxury brands consumption : the social adjustive function in shifting consumer perceptions and behaviours / Stephen T.F. Poon -- International brands and corporate strategy. A case study in the wine industry / Ana Paula Marques Reis, Inês Sá Espírito Santo, Rosa Margarida Conde Costa, António Carrizo Moreira -- Market entry strategies / Oindrila Chakraborty -- A systematic review of the bibliometric literature : branding in marketing strategy / Albérico Travassos Rosário. |
ISBN: | 978-1-6684-6614-8 ; 978-1-6684-6613-1 ; 978-1-6684-6615-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313511