Origins of sports car marketing : early 20th Century British cycle-cars
Year of publication: |
2017
|
---|---|
Authors: | Jones, D. G. Brian ; Richardson, Alan J. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 9.2017, 4, p. 329-358
|
Subject: | Marketing history | Branding history | Cyclecars | Retromarketing | Segmentation and positioning history | Sports car marketing | Kfz-Markt | Automotive market | Großbritannien | United Kingdom | Wirtschaftsgeschichte | Economic history | Sportmarketing | Sports marketing | Geschichte | History | Markenführung | Brand management | Kraftfahrzeug | Motor vehicle | Marketingtheorie | Marketing theory |
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