Orthorexia nervosa : can healthy eating food trends impact food companies marketing strategies?
Year of publication: |
2019
|
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Authors: | Duarte, Paulo ; Silva, Susana C. ; Pisco, Ana Margarida Sintra ; Campos, João Moreira de |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 7, p. 754-770
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Subject: | case studies | food industry | food trends | healthy eating | marketing decisions | Orthorexia nervosa | Ernährungsindustrie | Food industry | Ernährungsverhalten | Eating habit | Lebensmittel | Food | Lebensmittelmarkt | Food market | Marketingmanagement | Marketing management | Lebensmittelkonsum | Food consumption | Gesundheit | Health | Ernährungssicherung | Food security |
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