Ortswechsel : Pop-Up-Stores als innovativer Betriebstyp
Joachim Hurth; Melanie Krause
| Year of publication: |
2010
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|---|---|
| Authors: | Hurth, Joachim ; Krause, Melanie |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 56.2010, 1, p. 33-40
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| Subject: | Guerilla-Store | Konsumgütermarketing | Consumer goods marketing | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Ambulanter Handel | Itinerant trade |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956953