Oscar Buzz and the influence of word of mouth on movie success
Owen Eagan
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Eagan, Owen |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Filmwirtschaft | Film industry | Film | Virales Marketing | Viral marketing |
| Extent: | xiii, 132 Seiten illustrations (black and white, and colour) 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-41179-4 ; 978-3-030-41182-4 ; 978-3-030-41180-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662148