THE "OTHER ADVERTISING" - Business Perceptions of the Role of Billboards in the U.S. Economy - A survey of U.S. businesses shows that billboard users perceive the medium as having unique advantages not available through other media. A large majority of billboard users report that sales would decline if they did not have access to billboards, with small businesses and travel-related business ...
| Year of publication: |
2003
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|---|---|
| Authors: | Taylor, Charles R. ; Franke, George R. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 2, p. 150-161
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