THE "OTHER ADVERTISING" - Highly Coupon and Sales Prone Consumers: Benefits Beyond Price Savings - Results of three studies demonstrate that consumers highly sale and coupon prone compared to those less prone are sensitive to both economic and shopping-related benefits. However, the shopping-related benefits (e.g., smart shopper self-perceptions, shopping enjoyment) appear to represent stronger ...
Year of publication: |
2003
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Authors: | Garretson, Judith A. ; Burton, Scot |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 2, p. 162-172
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