Out of the closet : when moral identity and protestant work ethic improve attitudes toward advertising featuring same-sex couples
Year of publication: |
2019
|
---|---|
Authors: | El Hazzouri, Mohammed ; Main, Kelley J. ; Sinclair, Lisa |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 2, p. 181-196
|
Subject: | Moral identity | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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