Outcome-based contracting from the customers' perspective : a means-end chain analytical exploration
Year of publication: |
2021
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Authors: | Schäfers, Tobias ; Ruffer, Stefan ; Böhm, Eva |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 466-481
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Subject: | Laddering | Means-end-chain analysis | Outcome-based contracts | Servitization | Solution selling | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management |
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