OUTDOOR ADVERTISING - Poster visibility: Making outdoor more accountable - Eye-tracking research relates traffic, recall and exposure for more effective outdoor analysis
Year of publication: |
1999
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Authors: | Fraser, Karen ; Cooper, Simon ; Barber, Paul ; Whelan, Mark |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 34.1999, 3, p. 18-22
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