Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Year of publication: |
2012
|
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Authors: | Kotabe, Masaaki ; Mol, Michael J. ; Murray, Janet Y. ; Parente, Ronaldo Couto |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 2, p. 329-346
|
Subject: | Outsourcing | Marktanteil | Market share | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage |
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