Outsourcing: is the social exchange theory still relevant in developing countries?
Year of publication: |
2010
|
---|---|
Authors: | Wai Chow Lee, Jason ; Mohamad, Osman ; Ramayah, T. |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 4.2010, 4, p. 316-345
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Southeast Asia | Outsourcing | Relationship marketing | Channel relationships |
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