Outsourcing service activities : gaining access to new ideas and flexibility will allow service-buying firms to remain competitive
Masaaki Kotabe and Janet Y. Murray
| Year of publication: |
2006
|
|---|---|
| Authors: | Kotabe, Masaaki ; Murray, Janet Y. |
| Published in: |
International marketing ; Vol. IV. - London [u.a.] : SAGE. - 2006, p. 266-273
|
| Subject: | Dienstleistungssektor | Service industry | Dienstleistung | Services | Outsourcing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410951